Sergio Armando: Project Management | Branding | Digital Media Marketing
With over 10 years of experience driving high-impact projects across branding, digital marketing, product development, and data analytics, I deliver results that matter. Specializing in blending design thinking with analytical insight to shape meaningful user experiences and grow brand presence.
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Professional Summary
I'm a professional with over 10 years of experience driving high-impact projects across branding, digital marketing, product development, and data analytics. From building globally recognized campaigns to leading cross-functional teams and launching scalable digital solutions—I've worn many hats, but my focus has always been the same: deliver results that matter.
With a foundation in creative direction and strategic planning, I specialize in blending design thinking with analytical insight to shape meaningful user experiences, grow brand presence, and optimize operational performance.
I'm particularly interested in collaborating with companies and projects in the Web3 space, where innovation, decentralization, and user experience come together to transform industries.
Core Skills & Expertise
Project Management
PMP certified with expertise in Agile & Scrum methodologies. Experienced in leading cross-functional teams and delivering complex projects on time and within budget.
Digital Marketing
Strategic social media management across platforms like Facebook, Twitter, Instagram, and YouTube to maximize customer outreach and engagement.
Branding
Developed and established industry-recognized brands, launched global marketing campaigns, and led internal and partner branding initiatives.
Languages: English and Spanish
Recent Experience: Freelance Digital Media Consultant
January 2022 - Present (3 years 8 months)
Event Project Management
Spearheaded project management initiatives for major events, collaborating with renowned companies such as Insomniac Events.
Marketing Strategy
Devised and implemented marketing strategies for live events, ensuring optimal brand visibility and engagement.
Branding Campaigns
Led internal branding campaigns and partner-branding initiatives, resulting in enhanced brand recognition and loyalty.
Social Media Management
Managed social media campaigns for multiple brands, leveraging platforms to maximize customer outreach and engagement.
Epic Cataloges: Project Coordinator & Lead Analyst
April 2018 - December 2021 (3 years 9 months) | Los Angeles, California
Analyzed customer behavior and conversion funnels to optimize user experience and forecast sales trends.
Collaborated with cross-functional teams to identify growth opportunities through actionable insights.
Developed dashboards and guided junior analysts in best practices and reporting standards.
During my time at Epic Cataloges, I focused on data-driven decision making to improve customer experience and drive business growth through analytical insights.
DMS Digital Designs: Brand Manager
January 2016 - March 2018 (2 years 3 months) | Los Angeles, California
Brand Strategy
Developed and executed comprehensive brand strategies that enhanced market recognition and drove business growth.
Campaign Leadership
Orchestrated successful multi-channel marketing campaigns, overseeing creative development and performance analytics.
Market Insights
Conducted in-depth market research to identify consumer trends and insights, informing strategic brand positioning.
Brand Consistency
Ensured consistent brand messaging and visual identity across all platforms and touchpoints, reinforcing brand integrity.
DMS Digital Designs: Graphic Design
January 2011 - April 2016 (5 years 4 months) | California
Played a pivotal role in developing and establishing one of the industry's most recognized brands. Launched the brand's inaugural global marketing campaign, achieving significant market penetration and brand recall.
Collaborated with esteemed organizations, including Insomniac Events, to plan and execute a diverse range of events, products, and campaigns.
Development Division: Product Development
February 2011 - November 2016 (5 years 10 months)
Expanded brand reach and boosted sales by developing and marketing products. Leveraged digital marketing strategies to connect with a vast customer base efficiently and cost-effectively.
Analyzed consumer behavior trends, responded to market needs, and fostered valuable relationships with customers, partners, and suppliers for sustained long-term success.
DMS Digital Design Experience
SRGCA.LLC: Graphic Design Artist
January 2011 - August 2016 (5 years 8 months)
Designed graphics, brand visuals and mockups. Collaborated with teams to create creative and impactful content. Helped define the look, feel, and overall user experience of products.
SRGCA: Website Designer
April 2014 - September 2014 (6 months)
Designed, built, and deployed a dynamic website focused on selling branded products and services in the Los Angeles Metropolitan Area.
Doomsday Brand: Social Media Manager
May 2012 - April 2013 (1 year)
Created and managed brand social media accounts. Increased followers by 20% and more than doubled engagement rate in the first two months.
Education & Professional Development
Formal Education
  • Fashion Institute of Design & Merchandising - Associate of Arts (AA), Merchandise Product Development (2003-2005)
  • Mt. San Jacinto Community College District - Business/Commerce, General (2001-2003)
  • High School Diploma
Professional Certifications
  • Machine Learning Essentials for Business and Technical Decisions
  • CompTIA Cybersecurity Analyst+ (CySA+) (CS0-003)
  • Certificate of completion - Intro to ChatGPT and Generative AI
  • Demystifying AI/ML/DL
  • AI Fundamentals for Data Professionals
I continuously invest in my professional development, with a recent focus on AI and machine learning technologies to enhance my digital marketing and data analysis capabilities.
My Approach to Digital Marketing & Project Management
Strategic Planning
Developing comprehensive strategies that align with business objectives and target audience needs.
Data-Driven Decisions
Leveraging analytics to inform strategy adjustments and optimize performance.
Creative Direction
Blending design thinking with brand strategy to create compelling visual narratives.
Agile Execution
Implementing flexible project management methodologies to adapt to changing requirements.
Whether collaborating with major event brands or developing go-to-market strategies for emerging tech, I bring a structured, agile mindset with a hands-on approach to every project.
Let's Connect
I'm always interested in discussing new opportunities, especially in the Web3 space where innovation, decentralization, and user experience come together to transform industries.
Whether you're looking for project management expertise, branding strategy, or digital marketing insights, I'd love to hear about your challenges and explore how we might work together.

Contact Information
Languages: English, Spanish